Certus Knowledge uses new methods and technology to make research actionable. The single greatest challenge web site operators face today is turning browsers in to buyers. This is often a difficult problem to solve since it requires detailed knowledge about the motivational factors for each browser. There is only one way to gain this knowledge, ask.

The following demonstrates the key differences between traditional research and Certus Knowledge.

Traditional research is based on making assumptions and generalizations about one group and applying them to a different group. Sometimes this works, and sometimes it does not.

Certus Knowledge is based on fact and assertions collected from the exact same people you are trying to affect. Certus Knowledge allows companies to listen to consumers to learn what the consumer wants and then satisfy it instantly.